Warm intros > cold calls

Would you rather:

A) Cold call 100 businesses you know use a specific piece of technology related to your offering.

B) Partner with said technology and receive introductions into the same client list.

My money is on B.

We’ve moved into a new era, and something tells me I’d see stronger conversions through the whole funnel...

Thanks for contributing to this section of the PhD, Chris Murray.

Start your partnerships off on the right foot 🦶

Common Paper has put together a partnership agreement template that can help you seal the deal on your partnership in minutes ⏱️.

The open-source template helps companies work together on sales, marketing, support, and other go-to-market activities.

Fill out the company details, and Common Paper generates the agreement form in multiple formats 📄📝.

Check out their partnership agreement template here.

Don’t make these partnership mistakes

If your partners are not engaging. That means something’s wrong.

Here’s how NOT to handle it:

❌ Go out and get more partners

❌ Write it off (afterall, everyone else has partners that don’t engage, right?)

❌ Make a spectacle

Instead, you should:

✅ Accept responsibility

✅ Identify which partners are underperforming

✅ Open up a friendly, inquisitive conversation

You’re not the only one to deal with a lack of partner engagement.

So many partner managers have been there!

Learn from them.

Turn lack of engagement into excitement!

Join Magentrix (PaaS) and Jonathan Deveaux, Jared Fuller, Jay McBain, and Isaac Morehouse to learn how Jonathan got his resellers to grow his program by 26%!

Happenings

• May 23, 1 PM EDT – AntiConLX – A deep-dive into the hotterst trends and insights in martech, salestech, ad tech, and nexttech. Jared Fuller and Jill Rowley will be talking about enhancing your GTM strategy through the power of partnerships and ecosystems. 
• May 24, 12 PM ET – Firneo’s Partner School Series: WTF is an Ecosystem? Allan Adler from Digital Bridge Partners will be joining Firneo to share his insights on building a kickass partner ecosystem. 
• June 1, 1 PM ET – PartnerHacker x Magentrix – How We Incentivized Resellers to Grow Our Program by 26%. 
• June 5, 1 PM ET – RevGenius x PartnerHacker. Discover the strategies, including the combination of content and community, the significance of storytelling over numbers, and the paradigm shift from the “how” to the “who” economy. 
• June 15, 12 PM ET – No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works. 
• June 27, 17:00 - 21:00 CET – Partnership Leaders x Reveal: Elevation Tour - Europe – Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France. 

Quote of the Day

Why settle for being good when you can be great? Strategic partnership programs allow you to access new technologies and capabilities that can take your marketing to the next level. – Daniela Garcia

Give value, share the PhD with a partner pro

And get some PartnerHacker swag while you’re at it.