A watering hole you can count on

Proving value means driving revenue, but driving revenue and short-term thinking are two wildly different things.

Nearbound isn’t about the quick sell.

There are ways to get quick wins, sure, but Nearbound’s primary goal is sustained growth and long-term client relationships.

Lots of old outbound tactics ran watering holes dry while inbound tactics overwhelmed watering holes.

Nearbound is about creating a watering hole that’s self-sustaining and symbiotic.

Enough water for those who need it, when they need it.

To paint the picture in jungle terms, it’d look like something like this:

Outbound: No more water for the animals to gather around.

Inbound: A beautiful watering hole surrounded by too many animals, foliage, sinkholes, and hunters.

Nearbound: a watering hole you can always count on when you’re passing by. Not too many animals, competition, or hunters.

Inside the +$100M Microsoft and Facebook alliance

Dan Rose joined Facebook as VP of Partnerships in 2006.

Six weeks later, he closed a $100M deal with Microsoft.

Dan shared the story on Twitter, and Franz-Josef Schrepf wrote a breakdown for partner pros looking to do something similar.

Franz concluded Timing + Network + Value = Alliance.

Timing: What’s happening in your industry? Is there an opportunity you need to jump on?

Network: Who is in your network? Who is in your CEO’s network? Who is in your partner network?

Value: What are your company’s value drivers? What are your partner’s value drivers?

Dan joined Facebook at the right time, had the right industry connections, and offered access to a corned resource Microsoft urgently needed.

You can’t expect to close a similar deal within six weeks of starting your new job, but now you know what to look for.

Read the original twitter thread here.

A prickly dilemma

Ever had this experience?

Thanks for the meme, Nicolas A. Duerr!

Stuff you don’t want to miss!

• Apply by September 22nd for Firneo’s Certified 8-WeekCohort — Learn the frameworks and tactics to excel in every facet of your partnerships role.
• September 28, 12 PM EST — Game Changers: Isaac Morehouse — Isaac will join Oana Manolache to talk about how to use content creation to define a category. He’ll share the 3 elements to help you build brand awareness, drive pipeline, and unite your team.
• November 6-9th — Nearbound Summit 2023 — The future of GTM is Nearbound. Join us for the biggest-ever remote experience in GTM where B2B leaders across departments unite to share how they’re winning with Nearbound strategies and tactics.

This could be worth $100M

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