IDC’s updated whitepaper shows the power of betting big on ecosystems.

HubSpot’s ecosystem is set to be 6.5x bigger than Hubspot in the next three years.

As a result, the revenue opportunity for HubSpot’s ecosystem is forecast to grow from $7.4 billion in 2021 to 17.9 billion in 2025.

Thousands of app partners and service partners are thriving while providing tech stacks that work well together to hundreds of thousands of businesses.

Channel growth is strong, driven in part by a large increase in co-selling. 2021 saw over a 250% increase in partners co-selling with HubSpot’s direct sales team.

Congrats to Hubspot and its app and service partners for their continued growth!

This is a strong signal to the rest of the market on how important the partner play really is.

Read the complete story here.