39 min

Everything You Didn't Know You Could Do With Partner Data

Crossbeam’s Senior Staff Writer Olivia Ramirez and Director of Growth Matt Nicosia discuss how to get your partner data out of your partner ecosystem platform (PEP) and into the tools your GTM teams use most. Get an inside look at Crossbeam’s entire data stack and how they recommend using reverse ETL data flows to automate activities that will benefit your product, sales, and CS teams. The discussion covers a variety of use cases for automating activities using partner data in tools like Intercom, Pendo, and Amplitude. You’ll come away with knowledge of the technical resources you’ll need to make it all happen and a renewed mindset for thinking creatively about how you can help fuel strategies for each of your internal teams — unique to your business model and tech stack.


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