2 min

Crossbeam Explains: What are System Integrators?

In this installment of Crossbeam Explains, learn about one of the most powerful types of channel partners that help tech companies scale exponentially — System Integrators. If you’re a sales professional working in B2B SaaS, you’ve likely heard your partnerships team or CEO mention System Integrators (SIs) in passing. No, SIs aren’t part of The Matrix. Yes, they can help you grow your sales pipeline and accelerate opportunities to 'deal-closed'. If you’re a partnership manager, System Integrators can be your best friend when it comes to generating ecosystem qualified leads (EQLs) and partner-sourced revenue for your company.


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