23 min
Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023
In this Supernode 2023 talk, Brandon Balan, Head of Channel Sales at Bombora, and McKenzie Jerman, Director of Channel Partnerships at Bombora, share how they tested transitioning from a traditional sales process to an Ecosystem-Led Sales motion. As a result, they’ve experienced shorter sales cycles, higher win rates, and more.
