Bitly made headlines last week announcing they’ve hired a VP of Partnerships. Despite the economy, they’re betting big on partnerships as a growth opportunity.
Kevin Raheja, ex-HubSpot and ex-Typeform, took the job to help build out Bitly’s tech partnerships and enable more use cases for the product.
I asked Raheja why he thought Bitly was investing in partnerships now.
He pointed out a few major trends:
- Marketing and sales channels are getting much more expensive
- Customers are asking for products to integrate with each other
- Partner ecosystems are a huge (compounding) competitive advantage
Every company should be watching these trends.
In the months and years to come, we will see traditional channels become more saturated, customers demand more and more personalized, in-app experiences, and competition becomes even more fierce.
I think CEOs are starting to realize that if they don’t have a partnership strategy, their competitors will. And that should terrify any founder or CEO that isn’t thinking about that. — Kevin Raheja, VP of Partnerships at Bitly
Bitly’s investment is just another indication that companies are starting to realize and place their bets that this will be the decade of the ecosystem.
This is only the beginning.
Congrats Kevin!
Read the full press release here.
Prefer to listen? Subscribe to our PartnerHacker Audio Articles Podcast. Text-to-speech provided by our partner Voicemaker.in.
