Article
|
3
 minutes
ELG Insider Daily #617: The Darling of 2010s Marketing Died. Who Did It?
Article
|
3
 minutes
Nearbound Weekend 06/22: Steal This Framework For Strategic Alliances
Article
|
2
 minutes
ELG Insider #679: Build a revenue-driven partner ecosystem
Video
|
46
 minutes
Nearbound Podcast #168: The BIG Announcement
Article
|
7
 minutes
Nearbound Daily #613: Reveal and Crossbeam Got Married—The Dawn of a New Era
Video
|
2
 minutes
Crossbeam explains: Co-selling
Article
|
2
 minutes
Nearbound Daily #614: BREAKING NEWS: Crossbeam and Reveal are Joining Forces
Article
|
2
 minutes
Is Your SaaS Org an Ecosystem Business?
Article
|
3
 minutes
Nearbound Daily #611: How To Best Use Account Mapping At The Expand/Engage Phase of the Bowtie
Article
|
3
 minutes
Nearbound Daily #610: Nelson Wang #1 Lesson Working With Resellers
Article
|
3
 minutes
Nearbound Daily #609: Five Ways To Create Nearbound Sales Champions
Video
|
36
 minutes
Nearbound Podcast #167: Building SaaS Credibility in a Skeptical World - Bobby Napiltonia
Article
|
8
 minutes
The GTM Bowtie: How To Overlay Partners Across the Complete Customer's Journey Part Two
Article
|
3
 minutes
Nearbound Daily #608: Validate Your Partnerships Strategy with 'WOW' Moments
Article
|
5
 minutes
My #1 Lesson in Reseller Strategy that led to $250M+
Article
|
3
 minutes
Nearbound Daily #607: Find and Leverage Signals for Partnerships
Article
|
3
 minutes
Nearbound Weekend 06/15: The Soul of Nearbound
Video
|
32
 minutes
Howdy Partners #70: Generating $5 Million Through Partnerships with Pedro Mattos
Article
|
4
 minutes
Nearbound Daily #605: Are You Utilizing All Four Channels For Intros?
Article
|
4
 minutes
Nearbound Daily #604: The #1 Lesson Every Partner Leader Should Learn From Walmart's Sam Walton
Article
|
5
 minutes
IRL partnerships and ecosystem conferences to attend in 2023
Video
|
45
 minutes
Nearbound Podcast #166: Pete Caputa’s Return: The Partner Led Startup Story
Article
|
4
 minutes
Nearbound Daily #603: Steal This Play to Engage Customers With Partners
Article
|
3
 minutes
Nearbound Daily #602: We Can Do Better With Partner Onboarding
Article
|
3
 minutes
Breaking News Roundup: Microsoft Exec Becomes CTO, HP's Business Model, and Cisco Investing $100 Million in Partners
Article
|
4
 minutes
Nearbound Daily #601: Doing Events The Nearbound Way
Article
|
3
 minutes
Nearbound Weekend 06/08: Use the ICE Framework to "Partner Pill" Every Department
Article
|
5
 minutes
Nearbound Daily #600: 5 Common Mistakes to Avoid When Starting Your Partner Program
Article
|
3
 minutes
The GTM Partners x Reveal partnership
Article
|
5
 minutes
Nearbound Daily #599: Steal This Partnership Value Model
Article
|
7
 minutes
A Deep Dive Into the Nearbound Book, With Mike Midgley
Video
|
47
 minutes
Nearbound Podcast #165: From Zero to $400M in Revenue - Finding Success in a Crowded SaaS Market with Jeff Cheal
Article
|
4
 minutes
Nearbound Daily #598: American Airlines' Recent Mistake Validates The Nearbound Era
Article
|
4
 minutes
Partnership Value Modeling
Article
|
4
 minutes
Nearbound Daily #597: Robert Cialdini On How To Influence Partners To Give You More
Article
|
4
 minutes
Nearbound Daily #596: How to Apply For a Job Like a Pro
Article
|
7
 minutes
How Bynder doubled the size of their tech ecosystem in just six months with ELG
Article
|
4
 minutes
Nearbound Weekend 06/01: How to Solve B2B Marketing with Nearbound
Article
|
6
 minutes
Your ELG buy-in playbook: How to bring your org’s key players on board
Article
|
4
 minutes
Nearbound Daily #593: Partners Are Not Your Glorified BDRs
Article
|
5
 minutes
Nearbound Daily #592: Tap Into Partners To Help Close a Deal In The Final Stages.
Article
|
4
 minutes
Nearbound Daily #591: Great Partners Are Like Diamonds
Article
|
3
 minutes
Top takeaways from the 2024 Ecosystem-Led Growth Conference
Article
|
4
 minutes
Nearbound Daily #590: How to Expand Into New Markets Through Partners
Video
|
56
 minutes
Nearbound Podcast #162: "I Built My Entire Business on Nearbound Principles" - with Tim Chermak
Article
|
9
 minutes
How sales teams use ecosystem-led sales to hit revenue goals
Article
|
4
 minutes
Nearbound Daily #581: Partner Fleet Shares Their 9-Step Guide to Buy-In
Article
|
5
 minutes
Nearbound Daily #579: Metadata.io Kills Their CS Team (And Why It All Points To Nearbound)
Article
|
5
 minutes
The Era of Ecosystem Orchestration is Finally Here
Article
|
4
 minutes
Nearbound Daily #580: How Fullstory Increased Their Renewal Rate by 14%
Article
|
8
 minutes
How Fivetran powers its Ecosystem-Led Sales with data
Article
|
5
 minutes
Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes
Article
|
6
 minutes
Nearbound Weekend 04/27: My Key Takeaways from Goldenhour
Article
|
13
 minutes
A hiring manager’s guide to partnerships roles and job titles
Article
|
5
 minutes
Nearbound Daily #574: Steve Jobs On Buyer Preferences (And How It Relates to Nearbound)
Article
|
6
 minutes
Nearbound Daily #573: Meet NearBOT, Your Handy Nearbound Assistant
Article
|
5
 minutes
Nearbound Daily #571: Sapphire Ventures’ Guide to Building an Effective Partner Strategy Framework
Article
|
5
 minutes
Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron
Article
|
4
 minutes
Nearbound Daily #570: Use Chris Lavoie's 2x2 Matrix To Prioritize Partners
Video
|
54
 minutes
Data Sharing Best Practices: How to Talk with your B2B Tech Partners
Video
|
0
 minutes
Chelsea Graham: The Unglamorous Art of Winning Your Sales Team’s Trust | Supernode 2022
Article
|
6
 minutes
Nearbound Daily #565: Here's How To Do Co-Marketed Events Better Using Nearbound Data (Step-By-Step)
Article
|
5
 minutes
Nearbound Daily #564: An Email Checklist to Make Better Impressions
Article
|
12
 minutes
How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)
Video
|
46
 minutes
Nearbound Podcast #161: 3 Things You Need to Know: Attribution Crisis, Early Majority, and the Consolidation of Tech with AI
Article
|
5
 minutes
Nearbound Daily #563: Every Stat to Help You Prove the Value of Partnerships
Article
|
5
 minutes
Nearbound Daily #562: How Oneflow Saw a 190% Surge in HubSpot-related Opportunities
Article
|
7
 minutes
Nearbound Daily #561: Get The Respect of Your Sales Team in 60 Days (Resources)
Article
|
2
 minutes
Nearbound Weekend 04/13: The Only Way To Create A Nearbound Culture
Article
|
3
 minutes
What’s an IPP—and (when) do you need one?
Article
|
5
 minutes
Nearbound Daily #560: How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
Article
|
4
 minutes
Nearbound Daily #559: Clari's CEO Complete Guide To Run The Best Meetings
Video
|
51
 minutes
Nearbound Podcast #160: How Open Source Unlocked Our Ecosystem - with Clint Oram
Article
|
7
 minutes
Unleashing the power of nearbound: The stats you need to know
Video
|
28
 minutes
Howdy Partners #68: Automating Revenue Generating Partnerships with Rob Rebholz
Article
|
6
 minutes
Nearbound Daily #557: Alexis Petrichos' Quick Start Guide To SaaS Partnerships
Article
|
4
 minutes
Partner Professionals Need to Pick a Career Path—It’s Either Partnering or Ecosystems
Article
|
4
 minutes
Nearbound Daily #556: The Circle-Back Play: How To Get Meetings With Top-Level Execs
Article
|
8
 minutes
How nearbound can help keep and win back customers
Article
|
6
 minutes
Nearbound Weekend 04/06: Revenue Leaders (Want To) Believe In You
Article
|
5
 minutes
Nearbound Daily #555: The Back-A$$ward Way To Do Community
Article
|
12
 minutes
A Deep Dive Into the Nearbound Book, With Mike Midgley, Part 3
Article
|
3
 minutes
Nearbound Daily #554: Inverta's Jessica Fewless On How to Fill Your Pipeline With Nearbound Leads
Article
|
16
 minutes
How to do co-marketing when you’re not a marketer
Article
|
2
 minutes
Follow the 'Customer Value' Rule in 2023 and You'll Win
Video
|
52
 minutes
Nearbound Podcast #159: Meet Your Partnerships Mentor - Nelson Wang on First Principles
Article
|
4
 minutes
Nearbound Daily #553: The Convenient Age of SaaS Is Over
Article
|
5
 minutes
Insider Daily #682: Winning in the ELG era
eBook
Nearbound and the rhythm of business
Article
|
2
 minutes
Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
Article
|
4
 minutes
Nearbound Daily #550: Three Reasons You Need PartnerOps This Year
Article
|
5
 minutes
The Role of Nearbound Partnerships for Customer Success
Article
|
5
 minutes
Nearbound Daily #549: Atlassian's Missed Ecosystem Opportunity
Video
|
45
 minutes
Nearbound Podcast #158: Why Agency Programs are the HARDEST. The Pirate Island Problem, with Max Traylor
Video
|
30
 minutes
Howdy Partners #67: Sales Insights Unleashed - Jakub Hon
Article
|
4
 minutes
Nearbound Daily #548: Learn to Say No. It'll Save You
Article
|
4
 minutes
Nearbound Daily #546: 9 Creative Ways to Showcase Your Champions
Article
|
2
 minutes
The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech
Article
|
9
 minutes
Nearbound Weekend 03/23: Our Response to Chris Walker's Provocative LinkedIn Post
Article
|
4
 minutes
Nearbound Daily #545: 2024, The Year of Partnerships
Nearbound Daily #453: TrustRadius on how buyers think and purchase 💰
by
Shawnie Hamer
SHARE THIS

Where are we in the decade of the ecosystem?

by
Shawnie Hamer
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Where are we in the decade of the ecosystem?

It’s easy to see how history repeats itself looking backward, but what about in the moment? Could you tell that history was repeating itself if it was happening right now?

 

B2B legends like Scott Brinker, Jay McBain, Jill Rowley, and Tyler Calder believe we’re at a pivotal point in B2B that’s similar to the early days of martech.

 

Tyler Calder explained this “revenue renaissance” last week, claiming this is a huge opportunity for partner leaders.

 

In the early 2000s, marketers had to rise to the challenge of the digital world.

 

Now, partner leaders need to rise to the challenge of an interconnected world.

 

Here’s where the rubber meets the road.

“There is a sentiment that the current crop of partnership leaders, the incumbents, don’t have what it takes to make the promise of partnerships, ecosystem-led growth, nearbound happen. They see us driving results, but they’re small and isolated. They want scaled results.”

That sentiment is dead wrong. Let’s build into the decade of the ecosystem, together.

 

Nearbound Summit -- Tyler Calder -- Nov 8

 

Click here to listen to Tyler Calder’s session on the Revenue Renaissance in B2B and get his slides.

 

4.7 star syndrome

How do buyers think and purchase? That’s the million (or potentially billion-dollar) question in B2B.

 

Last week Vinay Bhagat, Founder and CEO of TrustRadius, one of the biggest review sites out there shared some of the secrets TrustRadius is learning.

 

Use this information to make your website, marketplace listings, and review site listings higher converting.

  • Buyers are more risk-averse
  • Purchase decisions require more information
  • Time to close is longer
  • Each decision requires more decision-makers.

Scores, demos, or even base-line product, feature, and pricing information isn’t enough.

 

Buyers care about efficiency and social proof. They want to know who is reviewing products (are they relevant and credible), and what context they’re using the tools.

 

To get buyers to make purchase decisions you need to give more.

“Today, the brands that embrace the strategy of meeting buyers where they are, giving them what they want, and aligning to their expectations will outperform in the longrun.”

Vinay shared one impressive example. While scanning, pay attention to the information and the delivery of that information.

 

Airmeet Nearbound Summit 2023 2023-11-13 at 12.36.06 AM

 

Airmeet Nearbound Summit 2023 2023-11-13 at 12.36.33 AM

 

Click here to watch the recording.

 

Nearbound overlay versus underlay

You hear about nearbound, and you’re all in.

 

The philosophy — yes.

The problem — you see it.

 

But before you plunge in, decide if an overlay or an underlay approach is better for your organization.

 

A nearbound underlay works when you’re already at ground zero. It’s where your nearbound tactics come from the answers to questions like: who is our buyer; where do they live; who surrounds them.

Isaac Morehouse Nearbound Marketing Day

 

A nearbound overlay strategy is different in that you start with what you’re already doing, and you layer nearbound on top of it.

 

Already writing content? Great, pull in some partners.

 

Already expanding product capabilities? Awesome, let’s figure out which integrations to build.

 

Isaac Morehouse Nearbound Marketing Day (1)

 

You don’t have to start over to do nearbound well. Just integrate it into what you’re already doing! 

 

Listen to Isaac’s full session and get the slides here.

 

Elevating your presale GTM with Tech Partners-1

 

Perfecting your presale GTM strategy is not an easy task. Many pros encounter challenges like: 

  • Limited impact from sales leads
  • Hurdles in effective collaboration, and 
  • The perpetual quest to raise brand equity and influence the sales process positively.

The good news? Reveal, HubSpot, and Cloud Software Association are here to help. 

 

Join Kelly Sarabyn, Jared Fuller, Jessica Fewless, Sunir Shah, and Alexander Buckles on November 16, 2023, at 2 pm ET / 8 pm CET to learn how to transform your presale challenges into triumphs.

 

Stuff you don’t want to miss!

  • November 16th —Elevate Your Presale GTM with Tech Partners— Learn from industry experts like Kelly Sarabyn (HubSpot), Jared Fuller (nearbound.com and Reveal), Sunir Shah (AppBind), and Alexander Buckles (Forecastable). Evolve your GTM strategy with tech partners. 
  • Enroll by November 17th —Firneo’s Mastering Partnerships Strategy (4-week course)— Registration is now open! Learn how to diagnose and solve your partner program’s biggest challenges from the world’s top partnership leaders. Use the code "NEARBOUND" for a 1:1 Strategy Coaching package (worth $1,000) for FREE. 

 

Share this with someone who needs the reminder

Nearbound is not new. There are people all across B2B already succeeding by running nearbound plays. Let’s win this decade of the ecosystem by learning from them, together!

You’ll also be interested in these

Article
|
3
 minutes
Article
|
3
 minutes
Nearbound Daily #451: How Databox builds faster, with higher margins 📈
Article
|
3
 minutes