Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Video
|
3
 minutes
Andreessen Horowitz’s Sarah Wang: The best performing companies are prioritizing partnerships | Supernode 2022
Article
|
5
 minutes
IRL Partnerships and Ecosystem Conferences to Attend in 2023
Article
|
7
 minutes
Introduction to Partner Manager
Article
|
2
 minutes
The Secret to Partner Retention: Treating your Partners Like Customers
Video
|
47
 minutes
Nearbound Podcast #085: Integrating Partnerships Into Products: A Crosspod Takeover with Mark Brigman
Article
|
10
 minutes
Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)
eBook
Foreword of the Nearbound and the Rise of the Who Economy Book
Article
|
3
 minutes
Getting Your Frogs Out of the Pot to Incubate Packaged Ecosystem IP
Article
|
5
 minutes
4 Parts of the Sales Cycle Where Partnerships Can Help
Video
|
5
 minutes
Building Your Dream ELG Tech Stack
Article
|
 minutes
ELG Insider Daily #695: Connected selling = connected customers
Video
|
40
 minutes
Nearbound Podcast #083: Building Partnerships from the Ground-up
Article
|
18
 minutes
Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires
Article
|
4
 minutes
The Secret to a Successful Second Sales Call: Involving a Partner
Article
|
5
 minutes
How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence
Article
|
4
 minutes
First Friday: Partner Success Maturity Model
Article
|
4
 minutes
Hunting for Leverage Points in Partnerships
Video
|
27
 minutes
Howdy Partners #75: Prioritizing Operations or Relationships? Striking the Balance in Partnerships with Coriena Hipple Merejo
Article
|
4
 minutes
The Direct vs Partner-Led Dilemma
Article
|
7
 minutes
How to Win Over Your Strategic Partner’s Customer Success Team Right Away
Article
|
 minutes
How to Build a Partner Program From the Ground Up
Article
|
9
 minutes
Want To Up Your Integration Game? Adopt A Product Mindset.
Article
|
6
 minutes
Building a Partnership Program That Works - with Donagh Kiernan
Video
|
20
 minutes
The Inside Track: Top Partnership Plays from Chris Lavoie at Gorgias
Article
|
5
 minutes
Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)
Article
|
8
 minutes
Why Co-innovation Between Tech Partners Is So Hard
Article
|
6
 minutes
Sharing Partner Data Used To Be Scary. These New Best Practices Can Help
Article
|
1
 minutes
WorkSpan Raises $30M Series C
Video
|
22
 minutes
School of Partnerships - Recordings
Article
|
5
 minutes
Using Composable Ecosystem Management To Break Down Market Silos
Article
|
1
 minutes
Nearbound Daily #010: Creator economy in B2B
Article
|
24
 minutes
3 Companies on Building Their First Partnerships Team (And Hiring From Within)
Video
|
25
 minutes
Howdy Partners #37: Conference Strategy
Video
|
18
 minutes
Howdy Partners #28: Positioning With Your Partners is More Important Than Working On Your Co-Sell Pitch
Article
|
11
 minutes
The 5 Phases of Co-selling for Rolling Out Your New Tech Partnership
Article
|
6
 minutes
18 Partnerships People You Should Follow On LinkedIn In 2022
Article
|
4
 minutes
The Power In GoToEco Bundles
Article
|
15
 minutes
Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?
Article
|
5
 minutes
Overcoming the Homelessness Problem in Tech Partnerships
Video
|
50
 minutes
Nearbound Podcast #072: F*ck the Funnel - The Beginning of the End, with Allan Adler
eBook
Email Service Providers
Article
|
3
 minutes
Why is GoToEcosystem Necessary for B2B SaaS, Part II
Article
|
6
 minutes
Every Stat We Have That Proves The Value Of Partnerships
Article
|
4
 minutes
Why is GoToEcosystem Necessary for B2B SaaS?
Article
|
10
 minutes
How Box Uses Reveal Everyday to Power Their Nearbound GTM
Video
|
45
 minutes
Nearbound Podcast #070: Xero to Hero — Building a World-Class Platform Ecosystem
Article
|
15
 minutes
Partnerships 101: Sandboxes (And Why You Should Consider Building One)
Article
|
2
 minutes
Strategic partnerships create competitive advantages and accelerate growth
Article
|
1
 minutes
Howdy Partners #9: Tiering Your Partnership Programs
Article
|
1
 minutes
Size Isn't Everything: How Small Programs Win Big Partners
Article
|
15
 minutes
Everything You Should Know About Launching a Startup Partner Program
Video
|
60
 minutes
Nearbound Podcast #122: Category Design and Trust
Article
|
6
 minutes
The Era of Second-Party Data is Here. Are You Ready?
Video
|
57
 minutes
Nearbound Podcast #067: Be a Gardener, not a Builder - Platforms, Ecosystems, and Complexity
Article
|
3
 minutes
Your Vision, Mission and Core Values Are Foundational to a Successful Partnership Organization
Article
|
3
 minutes
The Relationship-First Engagement Model, Part II
Article
|
8
 minutes
Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close
Video
|
48
 minutes
Nearbound Podcast #066: What Complex B2B Marketing Can Learn from Simple B2C Partnerships
Article
|
8
 minutes
The Community Mindset: How Building a Customer Community Empowers Partnerships
Video
|
2
 minutes
Crossbeam Explains: The Three Partnership Types
Article
|
5
 minutes
What Symbiotic Relationships In Nature Teach Us About Partnerships
Article
|
7
 minutes
Two Ways Partner Data Can Inform Your Product Strategy and Improve Retention
Article
|
4
 minutes
Partnership Manager or Master Politician?
Article
|
2
 minutes
Nearbound Weekend 07/02: Driving the bus
Video
|
39
 minutes
Everything You Didn't Know You Could Do With Partner Data
Article
|
1
 minutes
Nearbound Daily #005: Dear reader
Article
|
13
 minutes
A Hiring Manager’s Guide to Partnerships Roles and Job Titles
Article
|
5
 minutes
How VC Firms Are Using Crossbeam to Grow Their Portfolio Companies at Scale
Article
|
9
 minutes
Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)
Video
|
4
 minutes
How to Source and Convert Pipeline in HubSpot | Connector Summit 2022
Article
|
8
 minutes
Confessions of a GSI: Here's What GSIs Look for in an ISV Partner
Article
|
8
 minutes
Confessions of an ISV: How to Be a Good Channel Partner
Article
|
3
 minutes
Sales Leadership and Partner Enablement: Part 3
Article
|
15
 minutes
The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists
Article
|
5
 minutes
Reflections on 'The Age of Connected Work'
Article
|
1
 minutes
Is ELG Right For Me? Find Out With the ELG Readiness Matrix
Article
|
4
 minutes
Sales Leadership and Partner Enablement: Part 1
Article
|
2
 minutes
The growing importance of partner attach across the buying cycle
Video
|
3
 minutes
Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022
Video
|
3
 minutes
Crossbeam Product Drop Webinar: New Features Worth Buzzing About
Article
|
4
 minutes
How to Become the Beyoncé of Your Ecosystem
Video
|
51
 minutes
Nearbound Podcast #057: What Your Agency Partners Won't Tell You
Article
|
8
 minutes
How to be a customer-obsessed partner manager
Article
|
11
 minutes
Six Tips for Strengthening the Bond Between Your CSMs and Partners
Article
|
1
 minutes
SAS Gets IPO Ready via Partnerships
Video
|
45
 minutes
Nearbound Podcast #055: The Partner Manager Playbook — Managing the Front Lines
Article
|
7
 minutes
Partnerships 101: What Is Partner Marketing
Video
|
45
 minutes
Partnership Secrets: Enable Sales Teams and Hit Revenue Goals
Article
|
6
 minutes
SaaS Reseller Partnerships: What they Are & How They Work
Article
|
26
 minutes
Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together
Article
|
7
 minutes
Partnerships 101: What is Cross-Selling?
Article
|
7
 minutes
Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples
Article
|
8
 minutes
Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)
Article
|
3
 minutes
What Partner Ecosystem Maturity is and Why it Matters
Article
|
10
 minutes
The nearbound.com manifesto: Trust is the new data
Article
|
6
 minutes
How RingCentral Built an Internal Culture of Partnerships
Article
|
11
 minutes
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
Article
|
6
 minutes
Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM
Article
|
14
 minutes
The Beginner’s Guide to SaaS Tech Partnerships
Article
|
16
 minutes
Everything You Ever Wanted to Know About Channel Partnerships
ELG AI

Dive into the ELG tactics and stories leaders can use today to drive more revenue faster by leveraging AI.

‍

Don’t miss these

Article
|
 minutes
AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
Read article
by
Andrea Vallejo

AI in channels is moving from pilots to performance. Learn how ecosystems and marketplaces drive productivity and revenue in 2026.

Article
|
7
 minutes
How to Co-Sell with AI and Automation
Read article
by
First Last

Lorem ipsum

Article
|
7
 minutes
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Read article
by
First Last

Lorem ipsum

More resources

No items found.
Article
|
 minutes
AI, Channels and Marketplaces: 2025 Recap and the Trends Redefining 2026
Article
|
7
 minutes
How to Co-Sell with AI and Automation
Article
|
7
 minutes
Why AI + Partnerships Is the New GTM Power Combo: Insights From the ELG Summit
Article
|
5
 minutes
AI at Crossbeam: Building a Data Team for your AI Agents
Article
|
7
 minutes
AI Go-To-Market: An Ecosystem-Fueled Playbook
Article
|
7
 minutes
AI and Automation for Partnership Success
Article
|
6
 minutes
How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem
Article
|
6
 minutes
Build a Modern AI Sales Tech Stack
Article
|
4
 minutes
The 2x2 Matrix of AI Data
Article
|
6
 minutes
AI at Crossbeam

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Subscribe to get the latest content delivered to your inbox weekly.

Work email
Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2025 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826

Subscribe for Access