I’m gonna make Nearbound simple

Nearbound is the play that marketing teams can do to market with partners — not partner teams — marketing teams.

Nearbound sales are the plays that sellers can take to activate and work with partners.

It’s what your sales team does to generate pipeline with partners, and what your sales team does to accelerate pipeline with partners.

Nearbound is a new category, but it is also the strategy that we should have been using with our orgs all along.

💸 Time to start making some money

What do companies need to consider before they begin monetizing partnerships?

Dylan Charles of Digital Bridge Partners says there are 5 keys to consider 🔑:

1️⃣ Mindset - wake up to the fact that you will lower cost and increase ROI

2️⃣ Tech requirements - get your APIs ready

3️⃣ Find out which integrations will bring the highest ROI

4️⃣ Create a better together story - highlight case studies where the partnership worked

5️⃣ Nurture the relationship to drive referrals

If partnerships are going to work, you have to bring it to the ecosystem so that the partner will bring you to the market.

Partnerships aren’t about feelings

Mike Davis, CRO at InVisory, joined the Friends with Benefits pod last week to talk about the importance of attribution in partnerships.

He says partnerships people focus too much on feelings.

Mike said: Your feelings are valid, but f*ck your feelings.

📅 Happenings

• July 12, 12 PM ET – What is Account Mapping? Join David Herzog, Senior Worldwide Go—to—Market Leader at Amazon, and Scott Pollack (CEO at Firneo) as they unlock the mysteries of account mapping.

Image of the Day

Thanks for the image, Rob Rebholz.

🤝 Help make Nearbound simple — share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.