ELG Success Stories

Discover inspiring customer stories and executive profiles, showcasing ELG champions through interviews. Focused on people, teams, and data-driven implementations

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Earning Buy-In at Enterprise Scale: How a Global MarTech Software Leader Turned Partner Data into a Field Sales Advantage
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Andrea Vallejo

Learn how a global MarTech leader operationalized Ecosystem-Led Growth with Crossbeam to align sales and partners, uncover hidden pipeline, accelerate deals, and turn partner data into predictable revenue.

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How ServiceNow and 360insights Are Rewiring Partner GTM for the Agentic Era: Insights From the ELG Summit
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How Netskope Operationalizes Ecosystem Data in their Sales Motion
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Accelerating Deals at Stripe with Crossbeam Deal Navigator
The Two-Way Data Sharing Play: How CallRail Increased Integration Adoption by 167% Through a Strategic Partnership with HubSpot
Co-Selling for Success: How Chili Piper and Gong are Generating Millions in Revenue by Partnering Up
ELG DNA: How G2 Drives a 3x Better Win Rate with HubSpot-sourced Deals
How CoPort Launched Their PLM Platform with the Help of ELG
How Document Crunch Used ELG and Crossbeam to Achieve 85% of Their Pipeline Goal — And Stay on Track for 100%
How BEMO Boosted Meetings by 900% Using Clay, Crossbeam, HubSpot, and Ecosystem-Led Growth
How FullStory Increased Client Retention Using Ecosystem-Led Growth Tactics
ELG Idols: Meet the Enterprise Sales Veteran Who Turned commercetools’ Ecosystem into a Revenue Machine
ELG Idols: A Channel Sales Leader’s 10 Lessons for SaaS Orgs Transitioning to Partner Implementations
How Fivetran Powers its Ecosystem-Led Sales with Data
Meet the RevOps-Turned-Partnerships Leader Who Transformed LeanData's Sales and Attribution Processes
How Kolleno Reduced Their Time to Close by 50% with Ecosystem-Led Growth
How a Sales Leader and a Head of Partnerships Get Buy-in and Drive Results Across Netskope’s Revenue Org
This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero
How This PM Used Nearbound GTM and Reveal to Revamp Reachdesk's Partner Program
Box’s Partnership Journey: Nearbound, Allbound, Glory-bound
How Pigment Increased Win Rates 5-10% with a Nearbound Overlay & Reveal
How Fullstory Builds Their Tech Partnerships Program with Reveal’s Help to Increase Their Renewal Rate by 14%
Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales
How to Win Over Your Strategic Partner’s Customer Success Team Right Away
How Box Uses Reveal Everyday to Power Their Nearbound GTM
How RingCentral Built an Internal Culture of Partnerships
It’s Happening! Crossbeam and Reveal are Joining Forces to Disrupt Go-to-Market Strategy as We Know It.
How Typeform Went from 30 Integrations to 100+ in Just One Year
How Typeform Improved Their Revenue by 40% with ELG and PLG
How Demandbase Acquired DemandMatrix in Seven Months After Launching a Partnership
How CallRail Increased Integration Adoption by 167% Through Strategic Partnership with HubSpot and Reveal
How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%
An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration
How Sendcloud Achieved an 80% Increase in New Leads Sourced from Partners Using Reveal
WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%
The Enablement Program That Can Help You Boost Agency Partner Retention by 70%
ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange
Oneflow Sees a 190% Surge in Created Opportunities After Beginning Two-Way Data Sharing with HubSpot