We saved you a spot!

Nearbound Summit 2023 is a 4-day virtual event covering Nearbound strategies and tactics for every department.

A quick recap of the NbD this
week:

• Who Knew IPP Was Controversial?!

• This Company Killed Its Website in Favor of its Marketplace Listing

• Study Shows Gen Z and Millenial’s Trust In Influencers Has Grown

• What Got You Here Won’t Get You There, the Nearbound Mindset

• Sangram Vajre on the Undeniable Shift in GTM

Be first in the mind of your customer

Nearbound is a cheat code for effective positioning.

The whole point of positioning is to get into the minds of your customers, to be the first one they think about when they think about your category.

Marketing legends Al Reis and Jack Trout used to say,

“If you didn’t get into the mind of your prospect first (personally, politically or corporately), then you have a positioning problem.”

The easiest way to get into the minds of your customers is to ask who they’re influenced by.

Nearbound gives you an extreme advantage here.

Lots of companies mistakenly treat positioning as company-first, not customer-first.

They ask themselves: How do I want to be seen in this market? What do I want to be known for?

And then they position themselves accordingly.

Nearbound inverts that approach and starts with the customer.

Nearbound allows you to position yourself strategically along your customer’s journey, endorsed by those they already trust.

If the goal is to be first in the mind of your prospect, try positioning in a way that is congruent with the others in the market your buyer trusts. After all, you probably will be partnering with some of them!

If you loved this section on Nearbound GTM, you’ll love the Nearbound Summit. We’ll be taking topics like this, and making it simple for you and your teams to understand and action. Click the button below to register.