Ecosystem Ops

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Howdy Partners #60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright

Howdy Partners #57: Managing Chaos in Partnership Programs - Negar Nikaeein

Howdy Partners #54: Using AI to Drive Partnerships with Jessica Baker

Howdy Partners #53: Getting Executive Buy in On Partnerships with Josh Baumrind

Howdy Partners #49: Placing Customers Front and Center Through a Partnerships Lens

Howdy Partners #46: Driving Revenue Together

Howdy Partners #38: The 80 20 Rule Balancing Revenue & Influence

Howdy Partners #36: Nearbound

Howdy Partners #33: How to Get the Most Out of Partnership Communities

Howdy Partners #35: Productive Partner Recruitment

Howdy Partners #31: The Salesforce Ecosystem: Tech vs. Service Partner Perspectives

Howdy Partners #29: Developing Examples to Foster Internal Buy In

Howdy Partners #26: What to Look for in Partnership Talent

How to Organize, Prioritize, and Expand Partnerships

How to Leverage Account Mapping for Revenue Growth

How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022

From Recruitment to Revenue: How to Turn Your Ideal Partner Into ARR

Friends with Benefits #36: Operationalizing Partner Programs with Aaron Howerton

Friends with Benefits #26 - The Power of Small, Consistent Steps - Justin Zimmerman

Friends with Benefits #33: Valentine's Day Special

Friends with Benefits #24: Building Tasty Partnerships with Grayson Hogard

Friends with Benefits #22: Building Revenue Generating Partnerships with Cody Sunkel

Foundations of Partner Ecosystems for Efficient Growth

Friends With Benefits #05: Be Like Messi

ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht

ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta

Delete: Nearbound Marketing #33: The Nearbound ABM Play You Can Run Today - Blake Wiliams

Delete: Friends with Benefits #19: ABM for Partner Pros - Blake Williams

Ecosystem Activation Made Easy

Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022

Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022

Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023

Andy Cochran: How to Clone Yourself | Supernode 2023

Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023

Agencies and Tech Partnerships with Alex Glenn

Ecosystem Operations and Alignment

Tips on optimizing your GTM strategy through cross-functional alignment, including insights on buy-in, incentive comp, attribution, and more.

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First-Party vs. Second-Party vs. Third-Party Data: What's the Difference?

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First-party, second-party, and third-party data each solve a different RevOps problem. Here's what to build with each one, the tools that connect them, and how to turn all three into signals your revenue team can act on.

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The Hidden Engineering Work Behind Every Successful Partner Program

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When Sales and Partnerships Partner Up

Measure and Prove: How PartnerOps Drives SaaS Success

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

Four Tips for Launching a 30-60-90 Day Enablement Program for Your New Sales Hires

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Six Partnerships Team Org Charts (So You Can Plan Ahead for Your Team’s Growth)

The Partner Tiers Cheat Sheet: Benefits, Drawbacks, and Checklists

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Just Because It’s Partnership Tech Doesn’t Mean It’s a PRM

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

Four Signs it’s Time to Expand Your API Docs

Tech Ecosystem Maturity: How to Level Up Your Integrations Team

Six Tips for Expanding Internationally Using Channel Partners

Ecosystem is Everything: How to Embrace Second Party Data with Crossbeam

Vetting 100s of Channel Partners? Use This Four-Criteria Checklist to Speed Up the Process

How to Use Partner Data In Your Sales and Marketing Dashboards (Part 2 of 2)

The Most Common Partnership KPIs (According to Company Size and Maturity)

Democratize Partner Insights with Crossbeam’s Chrome Extension

20 Integrations and Chrome Extensions for Partner Managers

Two Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

Five Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

Ecosystem Ops 101: Six Ways to Drive Efficiency and Maximize the ROI of Your Partner Program

The Seven Filters You Need for Your Agency Partner Directory

Get Off the Partner Enablement Treadmill

Your Partnerships Team Should Report to Sales (At First)

Advanced Crossbeam: Too Many CRMs? Here’s How to Sort it All Out

Source, Decide, Execute: Your Framework For a Successful Partner Program

The Rule of 99: Why Partnerships Get Complicated at the 100-Employee Mark

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

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