Ecosystem-Led Sales

Ecosystem-Led Sales

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Bob Moore | 5 min

Crossbeam Product Drop: How to turn your ecosystem data into dollars

Crossbeam Product Drop: How to turn your ecosystem data into dollars

Crossbeam | 54 min

How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

Evie Nagy | 4 min

Speed Up Deals with this Warm Intro Email Template

Speed Up Deals with this Warm Intro Email Template

Evie Nagy | 1 min

Stop Increasing Your Sales Activities. With ELG, You Need Fewer Opportunities to Hit Quota

Stop Increasing Your Sales Activities. With ELG, You Need Fewer Opportunities to Hit Quota

Olivia Ramirez | 7 min

How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore’s Book on ELG

How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore’s Book on ELG

Evie Nagy | 10 min

Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.

Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.

Olivia Ramirez | 8 min

Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.

Don’t Waste Your Prospect’s Time on Discovery. Speed Up the Sales Qualification Process With Partners.

Olivia Ramirez | 6 min

Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails. Here's How.

Reference Your Prospects' Tech Stacks in Your Outbound Sales Emails. Here's How.

Olivia Ramirez | 6 min

Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem

Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem

Olivia Ramirez | 6 min

Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales

Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales

Tech Ecosystem Maturity: How to Co-Sell Like a Supernode

Tech Ecosystem Maturity: How to Co-Sell Like a Supernode

The State of the Partner Ecosystem 2023

The State of the Partner Ecosystem 2023

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

The 15+ Questions That Accelerate Co-Selling

The 15+ Questions That Accelerate Co-Selling

Everything You Didn't Know You Could Do With Partner Data

Everything You Didn't Know You Could Do With Partner Data

Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022

Quick Tips for Crossbeam Account Management and Data Hygiene | Connector Summit 2022

How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022

How to Activate Ecosystem Insights with Reports and Dashboards in Salesforce | Connector Summit 2022

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

How to Source and Convert Pipeline in HubSpot | Connector Summit 2022

How to Source and Convert Pipeline in HubSpot | Connector Summit 2022

Crossbeam Explains: Co-selling

Crossbeam Explains: Co-selling

How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022

How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022

How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022

How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022

The 2023 State of the Partner Ecosystem Report

The 2023 State of the Partner Ecosystem Report

The Partner Playbook

The Partner Playbook

No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners

No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners

Attn AEs: Your Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities

Attn AEs: Your Partner Ecosystem Can Help You Close Millions in End-of-Quarter Opportunities

Olivia Ramirez | 9 min

Don’t Lose the Connection. How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships

Don’t Lose the Connection. How to Use CRM Data & Automation to Nurture Your Co-Selling Relationships

Olivia Ramirez | 13 min

Your Best Deals Could Come From Your Existing Accounts. Here are 3 Ways to Win With Customers.

Your Best Deals Could Come From Your Existing Accounts. Here are 3 Ways to Win With Customers.

Olivia Ramirez | 9 min

Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.

Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.

Olivia Ramirez | 13 min

A Quick Breakdown of Ecosystem-Led Sales (And How AEs are Closing Deals 46% Faster)

A Quick Breakdown of Ecosystem-Led Sales (And How AEs are Closing Deals 46% Faster)

Olivia Ramirez | 9 min

No More Ambiguity: How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence

No More Ambiguity: How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence

Olivia Ramirez | 15 min

How to Contribute Millions in Sales Pipeline via Warm Intros and the

How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"

Olivia Ramirez | 9 min

4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time

4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time

Olivia Ramirez | 9 min

23% of Companies Co-Selling are Going All In. Here’s Why They’re Right.

23% of Companies Co-Selling are Going All In. Here’s Why They’re Right.

Olivia Ramirez | 10 min

Want to Meet Quota? Befriend Your Partner Team

Want to Meet Quota? Befriend Your Partner Team

Zoe Kelly | 8 min

It’s Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them

It’s Not Just You. The Four Main Sales Pain Points From 2022 And How To Beat Them

Zoe Kelly | 11 min

The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead

The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead

Zoe Kelly | 7 min

Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)

Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)

Olivia Ramirez | 15 min

4 Parts Of The Sales Cycle Where Partnerships Can Help

4 Parts Of The Sales Cycle Where Partnerships Can Help

Zoe Kelly | 8 min

How to Generate Millions in Partner-Sourced Pipeline in Your First Year

How to Generate Millions in Partner-Sourced Pipeline in Your First Year

Marco De Paulis | 19 min

The Ideal Second Sales Call Includes a Partner. Yes, Really.

The Ideal Second Sales Call Includes a Partner. Yes, Really.

Zoe Kelly | 5 min

How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals

How Sales Teams Use Ecosystem-Led Sales to Hit Revenue Goals

Olivia Ramirez | 7 min

How to Win Over Your Strategic Partner’s Customer Success Team Right Away

How to Win Over Your Strategic Partner’s Customer Success Team Right Away

Olivia Ramirez | 12 min

Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)

Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)

Olivia Ramirez | 8 min

3 Steps To Ensure Partnerships Outperforms Outbound Sales

3 Steps To Ensure Partnerships Outperforms Outbound Sales

Zoe Kelly | 11 min

The 5 Phases of Co-Selling for Rolling Out Your New Tech Partnership

The 5 Phases of Co-Selling for Rolling Out Your New Tech Partnership

Olivia Ramirez | 18 min

Everything You Should Know About Launching a Startup Partner Program

Everything You Should Know About Launching a Startup Partner Program

Olivia Ramirez | 15 min

Crossbeam Has Acquired Partnered. Co-Selling Will Never Be the Same.

Crossbeam Has Acquired Partnered. Co-Selling Will Never Be the Same.

Bob Moore | 3 min

Partnerships 101: What is Cross-Selling?

Partnerships 101: What is Cross-Selling?

Olivia Ramirez | 11 min

SaaS Reseller Partnerships: What They Are & How They Work

SaaS Reseller Partnerships: What They Are & How They Work

Jasmine Jenkins | 10 min

How We Use Partner Data to Drive Conversions and Product-Led Growth

How We Use Partner Data to Drive Conversions and Product-Led Growth

Olivia Ramirez | 12 min

The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success

The Subtle Art of a Warm Intro: How to Set Your Sales Team Up For Success

Olivia Ramirez | 10 min

7 Tips for Co-Selling Like a Supernode

7 Tips for Co-Selling Like a Supernode

Olivia Ramirez | 14 min

6 Tips for Expanding Internationally Using Channel Partners

6 Tips for Expanding Internationally Using Channel Partners

Olivia Ramirez | 13 min

Partnerships 101: What is Co-Selling?

Partnerships 101: What is Co-Selling?

Hannah Abrams | 9 min

How to Communicate Effectively With Your Sales Team About Partnerships

How to Communicate Effectively With Your Sales Team About Partnerships

Olivia Ramirez | 11 min

8 Times Sales Reps Won the Deal by Co-Selling With Partners

8 Times Sales Reps Won the Deal by Co-Selling With Partners

Olivia Ramirez | 11 min

6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)

6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)

Olivia Ramirez | 14 min

Tech Ecosystem Maturity: How to Level up Your Co-selling Workflows

Tech Ecosystem Maturity: How to Level up Your Co-selling Workflows

Olivia Ramirez | 12 min

How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers

How Hatch Boosted its Close Rate by 24% by Incentivizing its Partner’s Account Managers

Olivia Ramirez | 2 min

8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T

8 Ways to Treat Your Co-Selling Partners With R-E-S-P-E-C-T

Olivia Ramirez | 10 min

15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions

15+ Questions to Help Your Sales Reps Master Their Co-Selling Motions

Olivia Ramirez | 20 min

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Don’t Fall Behind: Get Your Partner Data in Your Data Warehouse (Part 1 of 2)

Bob Moore | 10 min

You Should be Account Mapping at Every Stage of the Customer Lifecycle

You Should be Account Mapping at Every Stage of the Customer Lifecycle

Olivia Ramirez | 14 min

5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

5 Ways to Incentivize Your Sales Team to Live, Eat, and Breathe Partnerships

Olivia Ramirez | 8 min

The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

The 9-Step Partner Impact Score Methodology for Strategic Co-Selling With Partners

Olivia Ramirez | 17 min

Stop Leaving Partner-Influenced Revenue on the Table. Here’s How.

Stop Leaving Partner-Influenced Revenue on the Table. Here’s How.

Jasmine Jenkins | 10 min

Your Slack Connect Channels: Now Powered by Crossbeam

Your Slack Connect Channels: Now Powered by Crossbeam

Sean Blanda | 1 min

Democratize Partner Insights with Crossbeam’s Chrome Extension

Democratize Partner Insights with Crossbeam’s Chrome Extension

Jasmine Jenkins | 2 min

How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

Olivia Ramirez | 8 min

No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

Olivia Ramirez | 7 min

Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close

Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close

Olivia Ramirez | 7 min

You Should Train Your Sales Team to be Tech Stack Experts

You Should Train Your Sales Team to be Tech Stack Experts

Olivia Ramirez | 10 min

Ecosystem Qualified Leads (EQLs) and How to Use Them

Ecosystem Qualified Leads (EQLs) and How to Use Them

Olivia Ramirez | 4 min

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