One of the main challenges for any Partner Ops professional is the need to create something out of nothing in a tool that is inherently not suited for actually doing their job.

To put it another way - your CRM is overworked.

CRM at the center

Here’s what it might look like for a lot of companies. This is honestly a really clean example to help illustrate the point.

If it was really this clean, things might be okay overall, but there are still inherent problems. Frankly speaking, lots of companies lack the data lake and an analytics layer, causing even more stress on your CRM as you try to set up trending reports with custom objects, etc.

Drop the CRM - PartnerOps Partner

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