Video
|
2
 minutes
Crossbeam Explains: The Three Partnership Types
Video
|
19
 minutes
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Video
|
22
 minutes
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Video
|
20
 minutes
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Video
|
24
 minutes
Andy Cochran: How to Clone Yourself | Supernode 2023
Video
|
19
 minutes
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Video
|
38
 minutes
4 Easy Account Mapping Wins
Video
|
 minutes
Agencies and Tech Partnerships with Alex Glenn
eBook
The Partner Playbook
ELG Insider Newsletters
Nearbound Weekend 06/03: The promise of partnerships
by
Jared Fuller
SHARE THIS

The Melting Pot of SaaS

by
Jared Fuller
SHARE THIS

In this article

Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

America’s Promise & The Melting Pot of SaaS: Partnerships

You don’t have to be born American to be American.

 

America’s strength comes from our incredible diversity.

 

The same holds true for partnerships.

 

In partnerships, you’ll find partner pros from many different backgrounds.

 

Partnerships is the hidden melting pot of the SaaS world.

 

It’s a mix of professionals from every nook and corner of our businesses. Sales, marketing, customer success—you name it!

 

Each brings a different flavor, making the dish (or, in our case, the solutions) richer.

 

And guess what?

 

The numbers speak for themselves:

  • A study from Boston Consulting Group found that diverse management teams led to a 19% revenue increase from innovation.
  • Forrester reports that companies with robust partner ecosystems grow a whopping 35% faster than those without.
  • CRN adds that 70% of B2B buyers would rather do business with companies that have a strong partner ecosystem.

 

🍒 The cherry on top?

  • Accenture found that 91% of B2B leaders are banking on more business from partners in the next three years.

 

And here’s something else to chew on.

 

In partnerships, we’ve got the unique opportunity to recruit talents from all corners of the business, adding spice to our melting pot, mature the recipe, and grow up together!

 

Diversity isn’t just a social win—it’s a hidden superpower that’s setting us up for some amazing success.

 

In partnerships, we’re embracing diversity in every sense of the word, and it’s not just for the sake of being inclusive.

 

This mixing and mingling of experiences is driving innovation and growth at an unprecedented pace.

 

Stay tuned, my friends. There’s a lot more to come from this diverse, dynamic world of SaaS partnerships.

 

After all, we’re just getting warmed up.

 

-- Jared Fuller

 

You’ll also be interested in these

Article
|
1
 minutes
Article
|
1
 minutes
Article
|
1
 minutes