Do you feel like a conductor? 🥁📯🎻

Welcome to the world of partner management! 🎵🌍

Knowing WHO to engage, WHEN and HOW is not just a skill—it’s our revenue rhythm! 💰🥁

You can’t strum every string at once.

Prioritizing partners that harmonize with your goals and engaging them effectively is the tune that turns partnership into profit! 🎶💸

Thanks for contributing to this section of the PhD, Rob Rebholz.

The way we buy has changed — your partner play should change too 😳

The biggest names in sales — Scott Leese, Jared Robins, Jill Rowley — they’re no longer talking about how to build your funnel.

In short — your funnel is f*cked.

Inbound and Outbound strategies are no longer working.

And, let’s be honest, we haven’t yet adapted.

Inbound and Outbound aren’t going to get better.

You need a new strategy to unf*ck your funnel.

Join Jared Fuller and Jared Robin this Friday as they help you unf*ck your funnel.

Your funnel is f*cked. Let Jared Fuller and Jared Robin help you fix it this Friday. 

🏅 Become a certified Partner Pro

There are just 5 days left to apply for Firneo’s Certified Partnerships Professional program summer cohort.

Learn the frameworks and tactics to excel in every facet of your partnerships role.

And there’s a special offer for PhD subs: Get a free 1:1 mentor coaching session upon enrollment.

📅 Happenings

• Today - June 23 – Apply for Firneo Certified Partnerships Professional program. Learn the frameworks and tactics to excel in every facet of your partnerships role. Special offer for PhD subs: Get a free 1:1 mentor coaching session upon enrollment. 
• June 20, 12 PM ET — WTF is GTM — Join Barrett King, Senior Manager of Global GTM Strategy for Hubspot’s partner ecosystem, and Scott Pollock of Firneo as they shine a light on why we’re even going to market in the first place. 
• June 23, 1 PM ET, Unf*ck My Funnel — There is no funnel too f*cked! Join Jared Fuller & Jared Robin as they team up to right go-to-market wrongs and improve the lives of revenue pros everywhere. 
• June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour - Europe — Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France. 
• June 28, 2 PM ET – HubSpot is hosting "The Co—Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (ClickUp), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot). 
• June 29, 1 PM ET - Nearbound: Supercharge Revenue With Partner-led Events — Why do only 30% of people who register show up for an event? It’s because you’re doing it wrong! Join our awesome panel of speakers as they unveil how to use Nearbound to take Event-Led-Growth to the next level.

🤝 Help a partner pro conduct a partner play — share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.