Nearbound Weekend 03/30: A letter to founders and execs from Jill Rowley
2024 is a key year for partnerships to shine. Learn why partnerships are becoming more crucial than direct acquisitions in business strategies.
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A MESSAGE FROM JILL
Dear B2B founders and execs,
Enough with the empty talk about partnerships—it’s time for action.
Sure, every company and CEO publicly professes love for their partners, but let’s be real: behind closed doors, the story changes.
I’ve witnessed it myself. Businesses I once looked up to for their dedication to partnerships were actually walking a different walk behind the scenes.
I’m writing today because I sense a seismic shift in the market, and too many are failing to grasp the urgency.
Partner ecosystems aren’t fluff; they’re the essence of your brand’s trust and defensibility.
With today’s changes in AI, buyer preferences, shifts in VC funding, and more, your competitors are coming for you.
And your ecosystem and customer loyalty? That’s your fortress.
Fail to navigate from the ‘How’ to the ‘Who’ economy, and you’re not just behind- you’re irrelevant.
Let’s prioritize action, together.
—Jill Rowley
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