Collision 2023 was THE tech event of the year. It brought together tech from all areas — from hardware to software. 

The main theme? AI. 🤖

Although it wasn’t the kind of AI you’re thinking of. The overarching theme was about bringing authentic intention to your business dealings.

For example, in Robert Brunner’s (Founder @ Ammunition) talk on “Global Brands in the Context of 2023.”, he stated that one of the top priorities for businesses should be: 

Trust from our partners and trust from our audience. Create work that’s true to its purpose. Do it in an authentic way. If you don’t you lose trust and people stop engaging.

In that same talk, Melissa Rosenthal (Chief Creative Officer @ ClickUp) explained that when developing an authentic brand, think of it like this: 

We want to be your most productive best friend. Be self aware and laugh along and come on that journey with us.”

People are tired of gamified, attention-seeking methods. 👋⚠️

We’re overwhelmed by the Infocalypse of data, automation, and endless streams of ads.

As Melissa has said, "Be a friend."

It’s hard to imagine that we’ve come to where we are now. We’ve neglected the power of community, authenticity, and intention.

We’ve replaced authentic intention with automation. 

Voicemaker.in.