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Sara Du: How I Built a Partner Program With No Experience | Supernode 2022

Sara Du, CEO & Co-Founder of Alloy Automation grew her partner program to 200 partners in less than two years and says that partner portals are the fastest way to attract new partners. As Du shared, “No one cares about your partner tiers. They care about money and clout,” and a partner portal can help establish that clout. Du suggests:- Focusing on marketing and co-marketing that establishes your product as a key component of - your customer’s tech stacks. - Including images of your partners’ faces in your public-facing materials. - Making your place in your Supernode partners’ ecosystems public which creates a FOMO effect.