Search for

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Ecosystem Activation Made Easy
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
Bob Moore: Partnerships Are the Most Effective Business Growth Lever | Supernode 2022
Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
Andy Cochran: How to Clone Yourself | Supernode 2023
Alexis Petrichos & Nicolas Vandenberghe: How Chili Piper Became an Ecosystem-Led Company | Supernode 2023
Agencies and Tech Partnerships with Alex Glenn
March 7, 2024
|
62
 minutes

‍

Friends with Benefits #34: The Power of Direct Mail and Building Genuine Relationships with Katie Penner

by
SHARE THIS

Katie Penner, the Head of Sender Relations at Sendoso, joins Sam and Jason to discuss the power of direct mail in building relationships and creating emotional connections with customers. Katie shares her journey at Sendoso and how she transitioned from an SDR to her current role. She emphasizes the importance of personalized outreach and the impact it has on breaking through the noise in today's buyer-saturated market.

by
SHARE THIS

In this article

TOC
Join the movement

Subscribe to ELG Insider to get the latest content delivered to your inbox weekly.

Subscribe

You’ll also be interested in these

Friends with Benefits #33: Valentine's Day Special
Friends with Benefits #32: Building a Partnership Program from Scratch with Rasheité Calhoun

ELG Insider is the ultimate hub for the resources, data, tactics, and stories that help you drive and retain revenue through your ecosystem.

Sign up and subscribe to get the latest content delivered to your inbox weekly.

Find us here
Crossbeam
Partnerbase
Newsletter

CA DO NOT SELL MY PERSONAL INFORMATION

© 2026 Crossbeam. All Rights Reserved.
Crossbeam, Inc. 30 S 15th St Ste 1550 PMB 15987 Philadelphia, Pennsylvania 19102-4826