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Ecosystem Activation Made Easy
Cristina Flaschen: Proving the ROI of partnerships | Supernode 2022
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Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023
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Agencies and Tech Partnerships with Alex Glenn
Supernode
December 13, 2023
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10
 minutes

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Brandon Balan and McKenzie Jerman: We replaced our mid-market sales with Ecosystem-Led Growth. This is what happened. | Supernode 2023

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In this Supernode 2023 talk, Brandon Balan, Head of Channel Sales at Bombora, and McKenzie Jerman, Director of Channel Partnerships at Bombora, share how they tested transitioning from a traditional sales process to an Ecosystem-Led Sales motion. As a result, they’ve experienced shorter sales cycles, higher win rates, and more.

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