B2B is staring at the solution

All of B2B knows they have a problem.

The traditional sales motion is starting to break.

Companies are getting strategic with their dollars.

You need to get some wins on the board—and do it quickly.

Here’s what you can do: Find the minimum viable partnership you can start with and run the Nearbound sales plays.

Tap into those your customers already trust.

It’s time to get some W’s on the board.

Identify Nearbound evangelists in your ecosystem

Kevin Hospodar of Mindmatrix joined Logan Lyles on the Marketing Together Podcast to talk about identifying Nearbound evangelists in your ecosystem.

Kevin shared insights on leveraging different types of content, repurposing strategies, and the importance of clear communication in partnerships.

Here are a few takeaways from the pod:

1️⃣ Use different types of content in your marketing: You need a mix of print content, live webinars, on-demand webinars, and micro-video content. Each type has its own reach and should be used strategically to maximize impact. 📚🎙️🖥️🎥

2️⃣ Leverage partnerships: Use partners to gain momentum in your marketing. Focus on what you do best, and involve partners in what THEY do best. 🤝📈

3️⃣ Get some Facetime: Go to in-person events and trade shows. Getting to know your partners IRL is vital to help a partnership flourish.

📅 Happenings

• Aug 16, 2 PM EST – Partnerships Career Power-Up: Leveraging Transferable Skills – Join Christiannah Oyedeji (Former Head of Partnerships at MailChimp) and Scott Pollack (CEO at Firneo) as they explore how to build transferable skills that can help you evolve throughout your partnerships career.

🤝 Help a partner pro get some W’s, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.