Fore!

If you’re going to INBOUND 2023, check out Nearbound At Night.

A special VIP event for HubSpot partners. Limited space, so request an invite here.

A quick recap of the PhD from this week:

• The Way We Buy Has Changed
• Experiment With Partnerships
• Time To Tap Into the 3 I’s
• It’s Not Just About Your Product
• The First Giver Wins

Recently published:

• Mindmatrix: A Deeply Human Approach to an Increasingly Complex World by Isaac Morehouse and Jared Fuller
• PartnerUp #123: TrustRadius CEO’s Shocking Take on “4.7 Star Syndrome” & Building Trust with Vinay Bhagat, Isaac Morehouse, and Jared Fuller
• 7 Lessons I Wish I Had Known Before We Built Hopin’s Agency Program by Franz-Josef Schrepf
• Howdy Partners #48: First 8 Months as a Channel Account Manager with Tom Burgess and Will Taylor
• Friends With Benefits #12: Leading with Empathy with Charles Crnoevich, and Sam and Jason Yarborough
• Marketing Together #27: Activating the Hidden Evangelists Within Your Company With Jess Cook and Logan Lyles
• Stand Up Your Co-Sell Orchestration Playbook by Allan Adler

Nearbound is the only way out of this B2B dystopian nightmare

Okay, maybe that headline is a little dark.

Seriously though, B2B markets are tough. Yeah, macroeconomic conditions are part of it, but you know another big part of it?

To quote Jill Rowley,

Buyers hate us!

The way SaaS companies are set up is not the way buyers want to discover, buy, and use products. We’re trying to cram them down our OKR-friendly funnels to map onto our board-approved models.

And they tune out. They are moving towards nodes of trust in their network.

We’ve got to listen to them!

Nearbound is a recognition of reality.

We’re adjusting our strategies to meet buyers where they are, living in market, engaging them with voices they already trust.

And it affects EVERY department.

• Success
• Product
• Marketing
• Sales
• Yes, even VCs and founders

All of these benefit from Nearbound plays and approaches.

And we’re hosting the biggest B2B event of the year: The Nearbound Summit.

It’ll be a remote experience like no other. Register now for some amazing perks.

You are the resistance.

See you at the summit.

Register for free today.