🤔 What if you had it all wrong?
The best way to get from your network is to give.
Instead of "How can I get value from partners," start with, "How can I create value for partners."
When you’re first to give – even before there’s any solid proof that they will get anything in return – you establish an incredible position.
You deposit an extra chunk of change in the bank of social capital, which will pay dividends for a long time.
You only get one first give! 🎁
Make it count.
Yes, partnerships scale (over the long term)
The best way to scale a business long-term is through foundational trust building, give-often and work with partners that want to collaborate. Over a long period of time with a very clear set of rules, you will have channel integrity that will help you scale. — Alex Whitford
Alex Whitford and Rick van den Bosch talk about long-term strategies to scale partnerships over the long term. Watch here.
We’ve entered the "who" economy
Isaac Morehouse, CMO of Reveal and PartnerHacker, wasn’t always a partnerships aficionado. Before PartnerHacker, he was involved in economics, education, and the career space.
He used the "who" economy to gain national media coverage, a group of raving fans, best-selling books, endless speaking invites, and the investment of some of the best VC investors in the world.
He did it all with:
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no paid ads
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almost no MarTech
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zero salespeople
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a tiny team
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insane margins (close to 80%)
He’s giving away his secrets for free, today at 1 PM ET.
📅 Happenings
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Today, 1 PM ET
— RevGenius x PartnerHacker. Join Isaac Morehouse and Nick Bennett as they uncover the strategies, including the combination of content and community, the significance of storytelling over numbers, and the paradigm shift from the “how” to the “who” economy. -
June 7, 12 PM ET — Why is Everyone Talking About Nearbound? Join Jared Fuller and Scott Pollack as they discuss the future of Nearbound.
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June 15, 12 PM ET — No B.S. Guide to Co—Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works.
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Jun 23, 1 PM ET, Unf*ck My Funnel — There is no funnel too f*cked! Join Jared Fuller & Jared Robin as they team up to right go—to—market wrongs and improve the lives of revenue pros everywhere.
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June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour — Europe — Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France.
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June 28, 2 PM ET — HubSpot is hosting "The Co-Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by the amazing Kelly Sarabyn (Hubspot).
🤝 Give to a partner pro, share the PhD
Share the PhD and get some PartnerHacker swag while you’re at it.
