November 21, 2024
Issue #699
Today marks the last day of the ELG Insider Daily.
The ELG Insider Weekly will continue every Friday.
Read on to hear from Shawnie Hamer, Crossbeam's Director of Brand and Content Marketing, on why we're making the change and what our vision is for this offering moving forward.
PRINCIPLES
Goodbye to the Daily, hello to new opportunities for growth
This daily offering holds a special place my heart. In a lot of ways, it reflects my personal journey in this industry.
The ELG Insider Daily newsletter started with Isaac Morehouse and Jared Fuller as the PartnerHacker Daily. They aimed (and succeeded) to bring the best partnership strategies and news to their audience.
After the PartnerHacker merger with Reveal, the newsletter was rebranded to The Nearbound Daily. We expanded our scope to deliver tactics, trends, and key principles of nearbound as a foundational strategy for every GTM motion.
In parallel, the Crossbeam team — led by Bob Moore, Alex Poulos, and Sean Blanda — built the ELG category, the GTM framework that has helped so many companies and revenue teams win more and faster through ecosystem intelligence.
After the merger of Reveal and Crossbeam, we once again leveled up and combined our offerings to reflect the momentum of the ELG movement.
As you can see, this newsletter has a long history of growth, success stories, and expansion — and an immense amount of blood/sweat/tears/love of the teams who've help bring it to life.
And today, we say goodbye to the Daily, not because we are giving up on that growth and success, but because we are hitting the gas pedal on it.
Our team is committed to refocusing our resources on creating and finding the stories, events, and research you need to succeed with ELG.
I'm so excited to see the how the ELG Insider continues to evolve and, more importantly, how our community will help it grow.
Thank you so much for your support over the last few years, especially our OG readers. You've been with us for almost 700 newsletters, 2 mergers, 2 books, and the countless other interactions that make our jobs and our community the best out there.
Stay tuned for the revamped weekly newsletter that will be coming to your inbox faithfully every Friday.
If you have any questions or suggestions for content you'd like to see in our weekly offerings, don't hesitate to reach out on LinkedIn.
- Shawnie
IMAGE OF THE DAY
How we're feeling today
Saying goodbye to the Daily got us like...
STUFF YOU DON'T WANT TO MISS
- November 21 — Rethinking Nurture: How to Create an Always-On Strategy That Drives Pipeline — TODAY
Meghan Crook (Intentsify) and Jessica Fewless (Inverta) will share how to build a signal-based strategy that will help you keep the conversation going and facilitate the buyer journey across multiple channels.
Save your spot here.
- December 3 — What's new in Crossbeam: From data integration to seamless collaboration
Join Crossbeam's product team for an upcoming release webinar, where you'll explore the latest Crossbeam updates designed to streamline your workflows, deliver more data to your sales teams, and push ecosystem data where you need it most. Save your spot here.
- December 5 — Year in Review: Top Partnership Insights of 2024
Kelly Sarabyn will speak with Greg Portnoy, Nelson Wang,and Jill Rowley, as they review top partnership insights from 2024 and how that will guide partnerships in 2025. Save your spot here.
You're all caught up
See you tomorrow
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