CJ is the largest B2C affiliate marketing ecosystem in the world. They just announced a tech partnership with PartnerStack, a fast-growing B2B partnerships platform.

Check out the announcement from CJ here.

PartnerStack co-founder Luke Swanek also provided some context for the partnership, check it out here.

It’s pretty intriguing to see B2C and B2B come together like this, and a trend we expect to continue in a big way.

The lines are blurring. B2B buyers want and expect a B2C experience. That entails nodes of trust and a robust partner ecosystem, not just lead swapping.

Congrats to PartnerStack on an intriguing new frontier!