Ecosystem-Led Growth

Ecosystem-Led Growth

Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes

Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes

Evie Nagy | 5 min

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Bob Moore | 5 min

Crossbeam Product Drop: How to turn your ecosystem data into dollars

Crossbeam Product Drop: How to turn your ecosystem data into dollars

Crossbeam | 54 min

ELG Idols: How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org

ELG Idols: How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org

Evie Nagy | 7 min

ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht

ELG Blend Webinar Series Vol. 2: Typeform CRO Kristen Habacht

Crossbeam | 45 min

Follow the network: Your path to market expansion

Follow the network: Your path to market expansion

Evie Nagy | 2 min

The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech

The 2024 ELG Index: Charting the global progress of Ecosystem-Led Growth in tech

Evie Nagy | 3 min

ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine

ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine

Evie Nagy | 7 min

ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta

ELG Blend Webinar Series Vol. 1: Gainsight CEO Nick Mehta

Crossbeam | 45 min

How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore’s Book on ELG

How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore’s Book on ELG

Evie Nagy | 10 min

The Future of Revenue: What You Need to Know

The Future of Revenue: What You Need to Know

Sean Blanda | 57 min

The Future of Revenue 2023

The Future of Revenue 2023

Pavilion x Crossbeam

Partnerships 101: What is Ecosystem-Led Growth?

Partnerships 101: What is Ecosystem-Led Growth?

Olivia Ramirez | 20 min

Getting Started With Ecosystem-Led Growth: Your First 3 Plays

Getting Started With Ecosystem-Led Growth: Your First 3 Plays

Zoe Kelly | 11 min

This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero

This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero

Olivia Ramirez | 6 min

Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.

Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.

Olivia Ramirez | 13 min

4 Easy Wins: The Crossbeam Guide to Account Mapping

4 Easy Wins: The Crossbeam Guide to Account Mapping

Why Every Partnership Leader Should Care About Net Revenue Retention (Especially in a Market Downturn)

Why Every Partnership Leader Should Care About Net Revenue Retention (Especially in a Market Downturn)

Olivia Ramirez | 9 min

4 Easy Account Mapping Wins

4 Easy Account Mapping Wins

Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales

Crossbeam Explains: Goodbye Cold Outreach, Hello Ecosystem-Led Sales

Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023

Bob Moore: Using Communities to Supercharge Ecosystem-Led Growth | Pavilion ELEVATE 2023

How to Generate Millions in Partner-Sourced Pipeline in Your First Year

How to Generate Millions in Partner-Sourced Pipeline in Your First Year

Marco De Paulis | 19 min

Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem

Need a Steady Momentum of High-Quality Leads? Look No Further Than Your Partner Ecosystem

Olivia Ramirez | 6 min

Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales

Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales

Olivia Ramirez | 13 min

No More Ambiguity: How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence

No More Ambiguity: How Sales Teams Leverage Their Ecosystems to Enter Every Deal With Confidence

Olivia Ramirez | 15 min

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.

Sharing Partner Data Used To Be Scary. These New Best Practices Can Help.

Zoe Kelly | 9 min

The Era of Second-Party Data is Here. Are You Ready?

The Era of Second-Party Data is Here. Are You Ready?

Zoe Kelly | 9 min

The 2023 State of the Partner Ecosystem Report

The 2023 State of the Partner Ecosystem Report

The State of the Partner Ecosystem 2023

The State of the Partner Ecosystem 2023

Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)

Hit the Ground Running in Tech Partnerships (Plus: a 30-60-90 Template for New Hires)

Olivia Ramirez & Zoe Kelly | 14 min

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

A Lack of GTM Support for ELG Could Cost You Millions in Revenue

Zoe Kelly | 7 min

Your Best Deals Could Come From Your Existing Accounts. Here are 3 Ways to Win With Customers.

Your Best Deals Could Come From Your Existing Accounts. Here are 3 Ways to Win With Customers.

Olivia Ramirez | 9 min

How to Contribute Millions in Sales Pipeline via Warm Intros and the

How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"

Olivia Ramirez | 9 min

The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?

The Ecosystem-Led Growth Race Between the US and Europe: Who’s Winning?

Olivia Ramirez | 7 min

It’s Time for the Other CEO: Chief Ecosystem Officer

It’s Time for the Other CEO: Chief Ecosystem Officer

Olivia Ramirez | 14 min

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

Ecosystem is Everything: How to Embrace Second Party Data With Crossbeam

Amanda Groves | 4 min

Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?

Partnerships 101: What is an Ecosystem and How is it Redefining Partnerships?

Hannah Abrams | 11 min

Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Partnerships 101: Account Mapping. How to (Finally) Do It Without Giant, Cumbersome Spreadsheets

Olivia Ramirez | 12 min

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Source, Decide, Execute: Your Framework For a Successful Partner Program

Source, Decide, Execute: Your Framework For a Successful Partner Program

Sean Blanda | 20 min

How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022

How to Ignite Co-Selling and Collaboration with Reps in Salesforce | Connector Summit 2022

Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.

Cold Outbound Isn’t Dead. Here’s What Sales Leaders Say are the Most Cost-Effective Sales Strategies in 2023.

Olivia Ramirez | 8 min

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Partnerships 101: ISVs, VARs, SIs, MSPs, and the Glue that Holds them Together

Olivia Ramirez | 26 min

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Navigating Partnership Ecosystems: Channel, Tech, & Strategic

Jasmine Jenkins | 8 min

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Partnerships 101: Strategic Alliances Explained (Finally!) Plus Examples

Hannah Abrams | 11 min

How to Land Your Next Strategic Partnership (and Build Your Reputation in the Market)

How to Land Your Next Strategic Partnership (and Build Your Reputation in the Market)

Olivia Ramirez | 9 min

The Beginner’s Guide to SaaS Tech Partnerships

The Beginner’s Guide to SaaS Tech Partnerships

Jasmine Jenkins | 14 min

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

A 5-Step Guide for Scoping and Qualifying Your First Tech Partners

Olivia Ramirez | 10 min

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Tech Ecosystem Maturity: 4 Ways Most Partner Programs Fall Short

Zoe Kelly | 7 min

Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

Tech Ecosystem Maturity: Scaling Your Integration Program via Your API

Olivia Ramirez | 12 min

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

Partnerships 101: Inbound vs Outbound Integrations and Why They Matter for Your Partnerships

Zoe Kelly | 6 min

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

30+ Integration Listing Page Examples for Designing Your Tech Marketplace

Olivia Ramirez | 6 min

Monetize Your Technology Partnerships With These 8 Tactics

Monetize Your Technology Partnerships With These 8 Tactics

Kelly Sarabyn | 33 min

Everything You Should Know About Launching a Startup Partner Program

Everything You Should Know About Launching a Startup Partner Program

Olivia Ramirez | 15 min

How VC Firms are Using Crossbeam to Grow Their Portfolio Companies at Scale

How VC Firms are Using Crossbeam to Grow Their Portfolio Companies at Scale

Olivia Ramirez | 5 min

Everything You Ever Wanted to Know About Channel Partnerships

Everything You Ever Wanted to Know About Channel Partnerships

Jasmine Jenkins | 16 min

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Partnerships 101: What is a System Integrator (SI), and Should You Partner With One?

Olivia Ramirez | 20 min

Confessions of an ISV: How to Be a Good Channel Partner

Confessions of an ISV: How to Be a Good Channel Partner

Olivia Ramirez | 14 min

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Confessions of a GSI: Here's What GSIs Look for in an ISV Partner

Zoe Kelly | 12 min

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

Olivia Ramirez | 11 min

You Should be Account Mapping at Every Stage of the Customer Lifecycle

You Should be Account Mapping at Every Stage of the Customer Lifecycle

Olivia Ramirez | 14 min

Ecosystem Qualified Leads (EQLs) and How to Use Them

Ecosystem Qualified Leads (EQLs) and How to Use Them

Olivia Ramirez | 4 min

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

6 Tips for Expanding Internationally Using Channel Partners

6 Tips for Expanding Internationally Using Channel Partners

Olivia Ramirez | 13 min

How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

How to Learn Your Customer’s Tech Stack and Increase Integration Adoption by 17%

Olivia Ramirez | 11 min

How Typeform Went From 30 Integrations to 100+ in Just One Year

How Typeform Went From 30 Integrations to 100+ in Just One Year

Olivia Ramirez | 10 min

How We Launched Our First Tech Ecosystem With 30+ Integrations in 6 Months

How We Launched Our First Tech Ecosystem With 30+ Integrations in 6 Months

Olivia Ramirez | 36 min

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

From Pitch to Partner-Influenced Revenue: How to Build and Scale a Partner Program in One Year

Zoe Kelly | 18 min

Everything You Didn't Know You Could Do With Partner Data

Everything You Didn't Know You Could Do With Partner Data

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

Maureen Little: Scaling ain’t easy | Supernode Conference 2022

Tech Ecosystem Maturity: How to Co-Sell Like a Supernode

Tech Ecosystem Maturity: How to Co-Sell Like a Supernode

4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time

4 Ways Partner-Sourced Leads Outperform Cold Leads Every Time

Olivia Ramirez | 9 min

Democratize Partner Insights with Crossbeam’s Chrome Extension

Democratize Partner Insights with Crossbeam’s Chrome Extension

Jasmine Jenkins | 2 min

How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022

How to Forecast and Manage Sourced and Influenced Pipeline in Crossbeam | Connector Summit 2022

No More Silos: 4 New Ways to use Partner Data

No More Silos: 4 New Ways to use Partner Data

The 15+ Questions That Accelerate Co-Selling

The 15+ Questions That Accelerate Co-Selling

How to Source and Convert Pipeline in HubSpot | Connector Summit 2022

How to Source and Convert Pipeline in HubSpot | Connector Summit 2022

The Partner Playbook

The Partner Playbook

Before You Build: The Crossbeam Guide to Launching Integrations People Want

Before You Build: The Crossbeam Guide to Launching Integrations People Want

No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners

No Opportunities Lost: The Crossbeam Guide to Co-Selling With Tech Partners

Your Guide to Preparing for Your Next Partner Pitch Meeting

Your Guide to Preparing for Your Next Partner Pitch Meeting

Olivia Ramirez | 17 min

Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%

Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%

Olivia Ramirez | 10 min

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

How to Launch a Strategic Partner Program (And Not Take Forever to Deliver Value)

Zoe Kelly | 6 min

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

8 Times a Partnership Impacted an “Exit Event” (And Why Acquisitions are on The Rise)

Olivia Ramirez | 11 min

How Demandbase Acquired DemandMatrix in 7 Months After Launching a Partnership

How Demandbase Acquired DemandMatrix in 7 Months After Launching a Partnership

Olivia Ramirez | 9 min

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Tech Ecosystem Maturity: Are You Influencing Your Company’s Product/Feature Roadmap?

Olivia Ramirez | 24 min

14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems

14 Things We Learned at Supernode: A Conference for Those Who Grow and Scale Partner Ecosystems

Olivia Ramirez | 19 min

Standout Traits for a Great Partner Case Study (With Examples)

Standout Traits for a Great Partner Case Study (With Examples)

Olivia Ramirez | 11 min

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Your B2B SaaS Partner Page Checklist (with 50 Examples)

Sean Blanda | 4 min

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

5 Signs Your Tech Partner's About to Get Acquired (And How to Prepare for Change)

Olivia Ramirez | 9 min

Partnerships 101: How to Launch a Tech Partnership Program

Partnerships 101: How to Launch a Tech Partnership Program

Kelly Sarabyn | 15 min

6 Questions to Answer Before Launching Your Channel Partner Program

6 Questions to Answer Before Launching Your Channel Partner Program

Lisa Thoman Lawson | 6 min

My $2.6 Billion Ecosystem Fail

My $2.6 Billion Ecosystem Fail

Bob Moore | 5 min

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