Success Stories/Impact

Success Stories/Impact

Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes

Meet the RevOps-turned-partnerships leader who transformed LeanData's sales and attribution processes

Evie Nagy | 5 min

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Setting strategy and getting buy-in: Braze’s ELG Sales Tetrahedron

Bob Moore | 5 min

ELG Idols: How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org

ELG Idols: How a sales leader and a head of partnerships get buy-in and drive results across Netskope’s revenue org

Evie Nagy | 7 min

Ecosystem-Led Growth: The power of your partner ecosystem

Ecosystem-Led Growth: The power of your partner ecosystem

Bob Moore | 8 min

ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine

ELG Idols: Meet the enterprise sales veteran who turned commercetools’ ecosystem into a revenue machine

Evie Nagy | 7 min

How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore’s Book on ELG

How Fivetran Powers Its Ecosystem-Led Sales With Data: An Excerpt from Bob Moore’s Book on ELG

Evie Nagy | 10 min

How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

How Gong x Chili Piper’s pipeline-acceleration partnership fuels their customers’ sales — and their own

Evie Nagy | 4 min

The Future of Revenue 2023

The Future of Revenue 2023

Pavilion x Crossbeam

The Future of Revenue Preliminary Findings | Crossbeam x Pavilion

The Future of Revenue Preliminary Findings | Crossbeam x Pavilion

This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero

This CRO Uses ELG to Increase ARPU by 23% and Reduce Churn to Nearly Zero

Olivia Ramirez | 6 min

Every Stat We Have That Proves The Value Of Partnerships

Every Stat We Have That Proves The Value Of Partnerships

Zoe Kelly | 18 min

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

25 Articles Showing the Business Impact of Partnerships (Bring These to Your CEO)

Olivia Ramirez | 25 min

Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)

Partners Contribute to 58% of the Revenue of Top Performers (And 5 Other Sales Stats)

Olivia Ramirez | 15 min

Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales

Meet the Startup Choosing Ecosystem-Led Growth Over Direct Sales

Olivia Ramirez | 13 min

How to Generate Millions in Partner-Sourced Pipeline in Your First Year

How to Generate Millions in Partner-Sourced Pipeline in Your First Year

Marco De Paulis | 19 min

Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%

Map Your Partner’s Org Chart & Boost Partner-Sourced Revenue by 40%

Olivia Ramirez | 10 min

How to Win Over Your Strategic Partner’s Customer Success Team Right Away

How to Win Over Your Strategic Partner’s Customer Success Team Right Away

Olivia Ramirez | 12 min

Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close

Get Your Sales Team Excited About Co-Selling With a 50% Faster Time to Close

Olivia Ramirez | 7 min

How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

How Sendoso Empowers its Sales Team to Close Deals 28 Days Faster

Olivia Ramirez | 8 min

8 Times Sales Reps Won the Deal by Co-Selling With Partners

8 Times Sales Reps Won the Deal by Co-Selling With Partners

Olivia Ramirez | 11 min

The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead

The Anatomy Of A Partnership: A Partner Lead Versus A Cold Lead

Zoe Kelly | 7 min

Want to Meet Quota? Befriend Your Partner Team

Want to Meet Quota? Befriend Your Partner Team

Zoe Kelly | 8 min

The Ideal Second Sales Call Includes a Partner. Yes, Really.

The Ideal Second Sales Call Includes a Partner. Yes, Really.

Zoe Kelly | 5 min

How to Contribute Millions in Sales Pipeline via Warm Intros and the

How to Contribute Millions in Sales Pipeline via Warm Intros and the "Fast Follow"

Olivia Ramirez | 9 min

6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)

6 Ways Sales Professionals Can Use Partnerships to Advance Their Careers (and Get Promoted)

Olivia Ramirez | 14 min

Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)

Your Services Partners Can Help Close the “Impossible” Deal (And Make Your Customers Happier)

Olivia Ramirez | 8 min

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

Olivia Ramirez | 10 min

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

WP Engine Used This 7-Stage “Bow-Tie” Funnel to Increase Agency Partners by 50%

Jasmine Jenkins | 14 min

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

The Enablement Program That Can Help You Boost Agency Partner Retention by 70%

Jasmine Jenkins | 12 min

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Getting Dedicated Dev Resources for Integrations is Possible. Here’s How.

Olivia Ramirez | 8 min

The 2023 State of the Partner Ecosystem Report

The 2023 State of the Partner Ecosystem Report

The State of the Partner Ecosystem 2023

The State of the Partner Ecosystem 2023

You’re Getting in the Way. How Modern Partner Managers Empower Sales Teams to Co-Sell (Without the Bureaucracy)

You’re Getting in the Way. How Modern Partner Managers Empower Sales Teams to Co-Sell (Without the Bureaucracy)

Olivia Ramirez | 15 min

Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022

Cristina Flaschen: Proving the ROI of partnerships | Supernode Conference 2022

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

2 Attribution Challenges for Partnership Professionals (and How to Get Ahead of Them)

Olivia Ramirez | 14 min

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

5 Tactics You Can Use Right Now to Show the Real-Time Impact of Partnerships

Olivia Ramirez | 10 min

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

8 Tips for Surfacing the Business Impact of Partnerships and Driving Partner-Sourced Revenue Earlier

Olivia Ramirez | 20 min

Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations

Track Churn and You’re 3.6x More Likely to Have Dedicated Budget for Integrations

Zoe Kelly | 5 min

The 7 Metrics That Prove the Business Impact of Your Tech Integrations

The 7 Metrics That Prove the Business Impact of Your Tech Integrations

Olivia Ramirez | 18 min

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