A lot of business runs on who you know, and sales is no different. When a trusted source vouches for your product with a prospective customer, your pitch will land on softer ground.
With Ecosystem-Led Growth, there are a lot of levers you can pull with your technical and strategic partners to source leads and co-market your integrated solutions. One of these is the warm intro, where partner reps and CSMs can connect you with their customers, and you can do the same for them. With warm intros, prospects can not only be more open to a conversation — they can also get a better understanding of the power of your integrated solutions.
This is one reason ELG deals close 31% faster than others.
“When we’re able to talk to prospects about how our tech works with other tools they already know and love, the deal usually goes much faster,” says Eric Elia, VP, Partnerships at streaming video company Mux. “The rep is able to progress that deal much more quickly than they would have been otherwise.”
If you have a round of warm intros to make for your partners, or you want to help them easily make these introductions for you, we’ve made these simple templates to help both of you target and compose simple, friendly emails. The few minutes you and your partners spend customizing and sending these warm intros could move you days, weeks, or months closer to a closed deal.
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