Ecosystem-Led Marketing

Ecosystem-Led Marketing

Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions

Tech Ecosystem Maturity: How to Level Up Your Co-Marketing Motions

Olivia Ramirez | 13 min

Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging

Tech Ecosystem Maturity: How to Level Up Your “Better Together” Messaging

Olivia Ramirez | 10 min

The Partner Playbook

The Partner Playbook

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

The Co-Marketing Flip: Get Strategic With Your Partner Marketing Six Months Into the Partnership

Olivia Ramirez | 10 min

You Should be Account Mapping at Every Stage of the Customer Lifecycle

You Should be Account Mapping at Every Stage of the Customer Lifecycle

Olivia Ramirez | 14 min

Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.

Expanding to a New Persona or Market? Your Partners Can Help You Dive in With Grace.

Olivia Ramirez | 13 min

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

ActiveCampaign’s Co-Marketing Playbook for Getting the #1 Spot in Salesforce’s AppExchange

Olivia Ramirez | 15 min

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

Jasmine Jenkins | 14 min

Ecosystem Qualified Leads (EQLs) and How to Use Them

Ecosystem Qualified Leads (EQLs) and How to Use Them

Olivia Ramirez | 4 min

Partnerships 101: How to Organize and Execute an Online Event With Your Partners

Partnerships 101: How to Organize and Execute an Online Event With Your Partners

Satta Sarmah Hightower | 14 min

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

Best Practices for Sourcing Ecosystem Qualified Leads | Connector Summit 2022

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

Getting Primed for Account Mapping with Partners in Crossbeam | Connector Summit 2022

The 2023 State of the Partner Ecosystem Report

The 2023 State of the Partner Ecosystem Report

The State of the Partner Ecosystem 2023

The State of the Partner Ecosystem 2023

Partnerships 101: What is a PRM and Should I Use One?

Partnerships 101: What is a PRM and Should I Use One?

Zoe Kelly | 14 min

Partnerships 101: What is Partner Marketing

Partnerships 101: What is Partner Marketing

Zoe Kelly | 10 min

The Case for a Co-Marketing-First Approach

The Case for a Co-Marketing-First Approach

Zoe Kelly | 7 min

How to do Co-Marketing When You’re Not a Marketer

How to do Co-Marketing When You’re Not a Marketer

Sean Blanda | 2 min

The Community Mindset: How Building a Customer Community Empowers Partnerships

The Community Mindset: How Building a Customer Community Empowers Partnerships

Zoe Kelly | 12 min

Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022

Allan Adler: Aligning your organization for ecosystem success | Supernode Conference 2022

How to Properly Leverage a Rebrand To Expand Your Ecosystem

How to Properly Leverage a Rebrand To Expand Your Ecosystem

Zoe Kelly | 4 min

Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane

Crawl, Walk, Run: The Co-Marketing Framework That Will Keep You Sane

Sean Blanda | 4 min

9 Micro Co-Marketing Motions for Warming Up a Partnership

9 Micro Co-Marketing Motions for Warming Up a Partnership

Olivia Ramirez | 6 min

The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)

The Anatomy of a Killer SaaS Partner Newsletter (Plus Examples)

Jasmine Jenkins | 6 min

Everything You Didn't Know You Could Do With Partner Data

Everything You Didn't Know You Could Do With Partner Data

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